# Michael Guthrie

> Digital Consultant


## Posts

- [The Loop Does Not Close](https://michaelguthrie.com/journal/the-loop-does-not-close/): Every workflow chart ends with an arrow pointing at deployment, as though shipping were the terminus. It is not. It is the point at which the product starts telling you things you did not know.
- [The Steps Waiting on Nothing](https://michaelguthrie.com/journal/the-steps-waiting-on-nothing/): Nine pull requests shipped one after another. Only three had a real dependency. A list records the order things occurred to me; a graph records the order they actually depend on each other.
- [From Design to Session](https://michaelguthrie.com/journal/from-design-to-session/): AI has changed the mechanics of the design handover completely and has not fixed it at all. What works, what does not, and why the design has to be in the repository.
- [Docs Live Where the Work Lives](https://michaelguthrie.com/journal/docs-live-where-the-work-lives/): If a new session started right now with no memory, could it find this by looking at the repository and the tracker? If no, it is not documentation. It is a note you wrote to yourself.
- [You Do Not Need to Code. You Do Need to Understand Deployment.](https://michaelguthrie.com/journal/understand-deployment/): The anxious question used to be whether a product person should learn to code. The answer is now no. What replaced it is understanding the path your code takes after you stop looking at it.
- [From Branch to Release](https://michaelguthrie.com/journal/from-branch-to-release/): One ticket, one branch, one pull request, merged promptly. The boring part is the point, and uncommitted changes are a small lie the project tells you.
- [Tickets as Decision Logs](https://michaelguthrie.com/journal/tickets-as-decision-logs/): The acceptance criteria tell you what to build. The comments tell you why, and the why is the part you will need in six months.
- [Linear as Memory](https://michaelguthrie.com/journal/linear-as-memory/): Every session begins as a stranger who happens to be very good at their job. The ticket tracker is not admin overhead. It is the memory.
- [Give Me the Whole Command](https://michaelguthrie.com/journal/give-me-the-whole-command/): Ninety percent of an answer is a dead stop, and it costs you forty minutes fifteen times a day. So I made it a law: the whole command, copy-pasteable, every time.
- [Plan Expensive, Execute Cheap](https://michaelguthrie.com/journal/plan-expensive-execute-cheap/): One very capable, very expensive thinker was doing two jobs that are not the same job. So the expensive model plans, twice, and the cheap model builds.
- [Plan Your Dive and Dive Your Plan](https://michaelguthrie.com/journal/plan-your-dive-and-dive-your-plan/): Plan your dive and dive your plan is two instructions, not one. Accepting the plan and saying go are separate gates, and the space between them is the only place where changing my mind is free.
- [No Code Without a Ticket](https://michaelguthrie.com/journal/no-code-without-a-ticket/): Every dry cleaner in the world runs on the same rule. No ticket, no shirts. That is my rule for working with AI, and I mean it literally.
- [The Day I Let It Run](https://michaelguthrie.com/journal/the-day-i-let-it-run/): Fifty agents went out. Nothing crashed, nothing errored, and the site came back unrecognisable. The failure mode nobody writes about, because it does not look like failure while it is happening.
- [The Speed of Thought](https://michaelguthrie.com/journal/the-speed-of-thought/): The night I handed over the backlog, four hours after watching the pipeline run end to end for the first time. When the path from idea to production gets that short, a bad idea reaches production just as fast as a good one.
- [Standing on the Dock](https://michaelguthrie.com/journal/standing-on-the-dock/): The thing stopping most people from using these tools is not that they do not understand them. It is the edge of the dock, and the only method I have ever found for it is staying.
- [June 2026](https://michaelguthrie.com/journal/june-2026/)
- [AI Content Generators - 9 Tools Reviewed](https://michaelguthrie.com/journal/9-ai-content-generators/): Artificial intelligence (AI) has revolutionized the way content is generated, and there are now many AI content generators available on the market. These tools use natural language processing and machine learning algorithms to create high-quality content in a fraction of the time it would take a human. In this article, we’ll be comparing the strengths […]

## Pages

- [Plan Your Dive and Dive Your Plan](https://michaelguthrie.com/plan-your-dive/)
- [Conversion](https://michaelguthrie.com/conversion/)
- [Journal](https://michaelguthrie.com/journal/)
- [Product Ownership & Knowledge Systems](https://michaelguthrie.com/services/product-ownership/): Institutional repositories, metadata schema design, and knowledge management platforms built for discoverability, compliance, and long-term maintainability.
- [Digital Strategy & CMS Architecture](https://michaelguthrie.com/services/cms-consulting/): WordPress FSE and headless CMS builds that scale — migration strategy, editorial workflow design, and platform governance for content teams that can't afford to stop.
- [AI Orchestration & Automation](https://michaelguthrie.com/services/ai-orchestration/): Claude Code, MCP-connected agents, and GPT-4 workflows wired into real operations — lead research pipelines, content ops, and internal tooling that actually gets used.
- [GTM Engineering & Growth Systems](https://michaelguthrie.com/services/gtm-engineering/): End-to-end outbound infrastructure — from domain and mailbox setup through sequence architecture, deliverability, and AI-assisted personalisation at scale.
- [Home](https://michaelguthrie.com/)
- [logos](https://michaelguthrie.com/logos/)
- [Technologies](https://michaelguthrie.com/technologies/): From Project Management methods and tools, to Document and Learning Management Systems, I have worked with many technologies over the years.
- [Photography](https://michaelguthrie.com/instagram/)
- [Digital Strategy](https://michaelguthrie.com/services/)
- [Blog](https://michaelguthrie.com/blog/)
- [Contact](https://michaelguthrie.com/contact/)
- [About Me](https://michaelguthrie.com/about/)
- [Digital](https://michaelguthrie.com/digital/): Digital Strategist with 30 years commercial Internet experience. WordPress • Advertising • SEO Full Service Digital Marketing Let’s solve Problems How We Help You Succeed… Meet the Team We Are More Than Just Some Pretty Faces Happy CLIENTS Don’t Just Take Our Word For It Don’t Wait Contact Us For A Free Consult

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