Forward-Deployed Engineer · AI Orchestrator
Product Owner, CMS Consultant & GTM Engineer.
I embed with teams to integrate AI, cut operational overhead, and ship the platforms and outbound systems that drive pipeline and accelerate launch cycles.
80%+
Outbound open rates
28
Years experience
4
Practice areas
100+
Enterprise migrations
WHO
IRIS repository
Trusted across enterprise · edtech · academic · NGO
Pragmatic
Wild Dog
WHO
KnowledgeArc
National Museum of the Royal Navy
BDF
What I do · Services
Two sides of one systems-builder.
Growth and platform aren’t separate disciplines. I work across both—shipping the outbound systems that fill pipeline and the CMS infrastructure that powers content at scale.
01 / Growth
GTM Engineering & Growth Systems
End-to-end outbound infrastructure—sequence architecture, inbox rotation, deliverability, and AI-assisted personalisation at scale.
02 / Growth
AI Orchestration & Automation
Claude Code, GPT-4, and MCP-connected agents wired into real ops workflows—lead research, content ops, and internal tooling.
03 / Platform
Digital Strategy & CMS Architecture
WordPress and headless CMS builds that scale—editorial workflow design, migration strategy, and platform governance for content teams.
04 / Platform
Knowledge & Repository Systems
Institutional repositories, metadata schema design, and knowledge management platforms—built for discoverability and long-term maintainability.
What I build with
Tools I build with.
Opinionated stack, chosen for speed-to-production and long-term maintainability.
GTM / Outbound
AI / Dev
Product / Ops
Engineering / Infra
Languages
Selected work · Growth & Platform
Across growth and platform.
01 / Platform
WHO IRIS Repository
Designed and built the institutional repository platform for the World Health Organization, migrating 1M+ records into a structured, searchable archive.
1M+ records migrated
02 / Growth
Outbound Infrastructure
Built and scaled a multi-inbox outbound system achieving consistent 80%+ open rates across cold prospecting campaigns.
80%+ open rates
03 / Platform
Sea Your History
Digital heritage platform for the Royal Navy’s museums, surfacing 10,000+ archival assets through a public-facing repository and searchable metadata layer.
10k+ assets
How I work
Embed. Build. Hand off.
01 / Embed
I come in as a team member.
I join the team as an IC — learning systems, constraints, and stakeholders before writing a line. No discovery sprints billed at day rate.
02 / Build
I scope and ship.
AI integrations, outbound systems, CMS platforms, and internal ops tooling — all in production, not in staging forever.
03 / Hand off
I exit clean.
Docs, training, and a handover that leaves no dependency on me. No vendor lock-in. The team runs it from day one.
About
28 years across the stack, systems, and strategy.
I started in digital in the mid-1990s, moved into enterprise content management, and spent the next two decades building knowledge systems and digital platforms across healthcare, education, and government.
Now I combine that systems background with AI orchestration and outbound infrastructure — working with scale-ups and established teams who need someone who can move fast without breaking things.