Digital Strategy · Delivery · Brighton, UK

Bridging business goals and technical execution.

For nearly three decades I have helped universities, NGOs, and businesses plan, build, and run their digital platforms — from institutional repositories for the World Health Organization to eCommerce delivery and AI-assisted outreach systems.

28+
Years in digital
3
Core sectors — EdTech · Academic · NGO
25+
Institutions hosted worldwide
Michael Guthrie
Michael Guthrie Consultant & PM
Selected organisations
  • World Health Organization
  • Public Health England
  • Condé Nast
  • American Express
  • BioMed Central
  • National Museum of the Royal Navy
  • Business Disability Forum

Services

From the first question to the last release.

Three ways of working, usually in sequence — and often all three on one engagement.

No. 01

Strategy & Analysis

Whether a digital archive, an open access journal, or a complex eCommerce site — I help you determine the way forward before a line of code is written.

  • Needs analysis & stack selection
  • Solution architecture & migrations
  • Platform evaluation — WordPress, Drupal, DSpace, custom
  • WCAG accessibility compliance
No. 02

Delivery & Project Management

Hands-on product and project management: remote teams, product backlogs, and stakeholders from C-level to engineering — kept in scope and on schedule.

  • Agile, Scrum & Waterfall delivery
  • Remote team leadership & mentoring
  • Product ownership & backlog management
  • Atlassian administration — Jira, Confluence
No. 03

Training & Support

Systems only pay off when your team can run them. I build the training, documentation, and knowledgebases that make your platforms stick.

  • Team training & documentation
  • Support desk & knowledgebase setup
  • Editorial & publishing workflows
  • AI integration — OpenAI, Claude, custom LLMs

Selected work

Projects with weight behind them.

A few engagements that show the range — global institutions, national heritage, and a decade of running my own platform.

Institutional Repository / World Health Organization

A multilingual global repository for WHO's IRIS

Specified and led the build of the World Health Organization's Institutional Repository for Information Sharing — with true multilingual capabilities, published as a peer-reviewed case study.

DSpace Multilingual architecture Published paper
Founder · SaaS / KnowledgeArc

Ten years running a repository platform for academia

Founded and scaled a multi-tenant SaaS delivering repository hosting and open access publishing for universities, NGOs, and government agencies — product strategy through global client support.

DSpace · EPrints · OJS Multi-tenant hosting 2013–2023
Digitisation · Heritage / National Museum of the Royal Navy

Putting the Royal Navy's collections online for the first time

Led the Heritage Lottery Fund project "Sea Your History": digitised 15,000 images across six naval museums, implemented digital asset management, and presented the project to HRH Princess Anne.

15,000 images Heritage Lottery Fund Archived by the National Archives
Digital Transformation / Business Disability Forum

An accessible rebuild for a disability-focused nonprofit

Managed a major WordPress rebuild and SEO restructure with accessibility at the centre — WCAG audits woven into design and content workflows, delivered across agency and in-house teams.

WCAG compliance WordPress · WP Engine Agile + Waterfall

How I work

Pragmatic by method, not by slogan.

i.

Understand first

Needs analysis before technology choices. The right platform falls out of the right questions.

ii.

Fit the method to the project

Agile where it helps, Waterfall where it's honest. Most real projects need both.

iii.

Translate between worlds

Comfortable in the boardroom and the sprint review — stakeholders from C-level to engineering.

iv.

Leave teams stronger

Documentation, training, and handover are part of delivery — not an afterthought.

Michael Guthrie
  • Based inBrighton, UK
  • LanguagesEnglish · French · Spanish
  • EducationBA, UMass Amherst
  • MethodsAgile · Scrum · Waterfall

About

A career spent making complex digital projects land.

I started in digital in the mid-1990s, pioneering early internet advertising in New York before co-founding a design and build agency whose clients included American Express and Condé Nast. Since then the through-line has been the same: taking ambitious digital projects — archives, journals, eCommerce platforms, transformation programmes — and making them real.

Along the way I have built the World Health Organization's institutional repository, led a national digitisation project for the Royal Navy's museums, founded and ran a SaaS platform for academic publishing for a decade, and managed delivery for agencies and nonprofits across the UK. Today I work with organisations on strategy, delivery, and the practical adoption of AI in their workflows.

"What you can do, or dream you can, begin it. Boldness has genius, power, and magic in it."

— Goethe

Contact

Have a project that needs a steady hand?

Tell me where you are and where you're trying to get to. I'll tell you honestly whether I can help — and what I'd do first.

Email Michael or connect on LinkedIn