About
A career spent making complex digital projects land.
I started in digital in the mid-1990s, pioneering early internet advertising in New York before co-founding a design and build agency whose clients included American Express and Condé Nast. Since then the through-line has been the same: taking ambitious digital projects — archives, journals, eCommerce platforms, transformation programmes — and making them real.
Along the way I have built the World Health Organization's institutional repository, led a national digitisation project for the Royal Navy's museums, founded and ran a SaaS platform for academic publishing for a decade, and managed delivery for agencies and nonprofits across the UK. Today I work with organisations on strategy, delivery, and the practical adoption of AI in their workflows.
"What you can do, or dream you can, begin it. Boldness has genius, power, and magic in it."
— Goethe