Journal

Writing on GTM, AI, and the web.

Notes on building outbound systems, wiring AI into real workflows, and the craft of platform work.

  • No Code Without a Ticket

    Every dry cleaner in the world runs on the same rule. No ticket, no shirts. That is my rule for working with AI, and I mean it literally.

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  • The Day I Let It Run

    Fifty agents went out. Nothing crashed, nothing errored, and the site came back unrecognisable. The failure mode nobody writes about, because it does not look like failure while it is happening.

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  • The Speed of Thought

    The night I handed over the backlog, four hours after watching the pipeline run end to end for the first time. When the path from idea to production gets that short, a bad idea reaches production just as fast as a good one.

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  • Standing on the Dock

    The thing stopping most people from using these tools is not that they do not understand them. It is the edge of the dock, and the only method I have ever found for it is staying.

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  • AI Content Generators – 9 Tools Reviewed

    Artificial intelligence (AI) has revolutionized the way content is generated, and there are now many AI content generators available on the market. These tools use natural language processing and machine learning algorithms to create high-quality content in a fraction of the time it would take a human. In this article, we’ll be comparing the strengths…

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